ToxOptix

We got the cheese on their mac and customers are eating it up! O'YEAH!

THE CHALLENGE

To enhance the customer experience to match the high-tech product, while connecting in a more meaningful way to the niche audience.

WEB DESIGN

PHOTOGRAPHY

VIDEO

Loaded with content, the previous site gave a lot of great information but was difficult to quickly digest.

We needed to explain the product and tell the story in a way that created a simple and engaging experience that appealed to the law enforcement community .

"We were a very picky client because our target audience is law enforcement that have a very careful eye and are harder to connect with in the absence of substance and credibility. Cops can spot a “poser” from a mile away so we needed to be stellar with our branding and messaging. We had to tell our story well with images, technical details, content, everything, plus deliver a user experience on desktop and mobile that was effortless, quick, and functional. Cops don’t have a lot of down time to waste. "

Roger Harris, ToxOptix Co-Owner/CEO

THE SOLUTION

Using familiar imagery and voice, coupled with new product photography and interactive elements, the Toxoptix website became a true representation of what this company is all about and the community it services.

With visual enhancements like the interactive lighting feature, the product comes alive and explains itself.

Explaining the functions of the device in a simple but easily digestible format was a top priority.

More robust agency sales and about pages told the brand story in a more impactful way while using actual customer testimonials and imagery to increase consumer confidence and lead to more conversions.

THE RESULTS

After the successful relaunch of the website, the feedback from the community has been overwhelmingly positive, resulting in stronger bonds with the community.

" The concept Laura and Scooter came up with was amazing, professional, and clean. We had many of our target customers, DREs and others in Law Enforcement, put it to the test, and they all came back with overwhelmingly positive feedback.

We are super excited to promote our product through a world class branded website now that will make it so much easier for us to connect with our audience, for our customers to convert, and for the revenue to flow in."

TOXOPTIX

We got the cheese on their mac and customers are eating it up! O'YEAH!

THE CHALLENGE

Loaded with content, the previous site gave a lot of great information but was difficult to quickly digest.

We needed to explain the product and tell the story in a way that created a simple and engaging experience that appealed to the law enforcement community .

Roger Harris, ToxOptix Co-Owner/CEO

THE SOLUTION

With visual enhancements like the interactive lighting feature, the product comes alive and explains itself.

Explaining the functions of the device in a simple but easily digestible format was a top priority.

More robust agency sales and about pages told the brand story in a more impactful way while using actual customer testimonials and imagery to increase consumer confidence and lead to more conversions.

THE RESULTS

" The concept Laura and Scooter came up with was amazing, professional, and clean. We had many of our target customers, DREs and others in Law Enforcement, put it to the test, and they all came back with overwhelmingly positive feedback.

We are super excited to promote our product through a world class branded website now that will make it so much easier for us to connect with our audience, for our customers to convert, and for the revenue to flow in."

Lee Ann Seitsinger, ToxOptix Co-Owner/CFO

The Duoness is calling. Answer it.

TOXOPTIX

We got the cheese on their mac and customers are eating it up! O'YEAH!

THE CHALLENGE

Loaded with content, the previous site gave a lot of great information but was difficult to quickly digest.

We needed to explain the product and tell the story in a way that created a simple and engaging experience that appealed to the law enforcement community .

Roger Harris, ToxOptix Co-Owner/CEO

THE SOLUTION

​

With visual enhancements like the interactive lighting feature, the product comes alive and explains itself.

Explaining the functions of the device in a simple but easily digestible format was a top priority.

More robust agency sales and about pages told the brand story in a more impactful way while using actual customer testimonials and imagery to increase consumer confidence and lead to more conversions.

THE RESULTS

" The concept Laura and Scooter came up with was amazing, professional, and clean. We had many of our target customers, DREs and others in Law Enforcement, put it to the test, and they all came back with overwhelmingly positive feedback.

We are super excited to promote our product through a world class branded website now that will make it so much easier for us to connect with our audience, for our customers to convert, and for the revenue to flow in."

Lee Ann Seitsinger, ToxOptix Co-Owner/CFO

The Duoness is calling. Answer it.